DAY 21

Along side my creative daily challenge, I have been working on putting together a practice profile for Activity 6 of the Business Perspectives Module. I have enjoyed this process as it has ensured that I create a concise and well thought out document detailing only relevant information, pertinent to the company. Considering which elements to include in this profile  has forced me to focus on what Lines Design Creation and Consultancy really stand for as a business and as a brand.

Their new image is fresh and clean, having launched, literally, the day of my interview. The tone of voice portrayed is one of youthful enthusiasm and freedom of expression but this is all backed by a wealth of experience and expertise in their field. It is my intention that this profile reflects this perception. I used the website as a starting point, in terms of aesthetic; It is brand new and well designed, ergo, I saw no need to reinvent-the-wheel and used this as a reference point for my own layout. As the company name might suggest, clean lines and geometric shapes dominate the website and this is continued through to my profile document. I wanted this document to be a pastiche of Lines’ website, as if it was a continuation of their branding and identity. It is my hope that what I have created is indeed representative of the company ethos and aesthetic.

Below is my work in progress document.

Lines Website can also be viewed here: http://www.lines-kw.com

Screen Shot 2015-07-12 at 10.22.36 PM

REFERENCES:
Lines, (2015). Lines Design Creation & Consultancy. [online] Available at: http://www.lines-kw.com [Accessed 10 Jul. 2015].

IMAGES

Fig 1.
Lines Design Creation & Consultancy, (2015). Baraka Logo. [image] Available at: http://198.57.206.195/~lines/#cbp=http://198.57.206.195/~lines/portfolio-view/baraka/ [Accessed 10 Jul. 2015].

Fig 2.
Lines Design Creation & Consultancy, (2015). Baraka Coffee Cup. [image] Available at: http://198.57.206.195/~lines/#cbp=http://198.57.206.195/~lines/portfolio-view/baraka/ [Accessed 10 Jul. 2015].

Fig 3.
Lines Design Creation & Consultancy, (2015). Baraka Interior. [image] Available at: http://198.57.206.195/~lines/#cbp=http://198.57.206.195/~lines/portfolio-view/baraka/ [Accessed 10 Jul. 2015].

Fig 4.
Lines Design Creation & Consultancy, (2015). Baraka Branding & Packaging. [image] Available at: http://198.57.206.195/~lines/#cbp=http://198.57.206.195/~lines/portfolio-view/baraka/ [Accessed 10 Jul. 2015].

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DAY 21

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