WHAT IS YOUR METHODOLOGY?

How would you define your practice in relation to the notion of practice as research, practice-based and practice-led research?
Having investigated the notions of practice as research, practice based research and practice led research, I have come to the conclusion that my current research topic sits within the bracket of practice as research. Through analysing the definition given by the AHRC my project seems to satisfy the key principles specified.

Practice is an integral part of my project research in that, the books I intend to create are supported by quantitative and qualitative methodologies and their completion intends to facilitate further scholarly debate and analysis. My proposal also explicitly defines the creative aspects of the project and the processes I intend to follow.

By straddling a multitude of disciplines, utilising techniques derived from psychology, sociology and economics and applying these principles to graphic design this project aims to cover new ground and advance knowledge in this field whist providing a foundation or springboard for further exploration.
My intention is that the outcome of this research, in the form of 2 books and an exhibit, will form the basis of extensive dialogue and discussion on people’s preconceived views and assumptions on societies propensity to lie. This dialogue will serve as qualitative data to interpret and analysis the significance and success of the projects scope. I essentially see the outcomes of this project as an invite to conversation and scholarly debate.

My research is fundamentally both process and goal orientated. There are start and end points, in that I know I want to create 2 books on a specific theme, but I have not, nor will I, specify how that theme is explored aesthetically or emotively. There it will remain open-ended and creative decisions will be based on an iterative cycle of research and experimentation. I therefore intend the scope of this research to remain flexible and to oscillate between process and goal.


It is believed that artistic research processes are often iterative or cyclic. Do you agree?
I concur with this statement. Self evaluation, analysis and critical reflection offer cyclical opportunities for artistic development. By applying an evaluative framework to artistic research, I believe, facilitates a higher understanding of the research topic and encourages further avenues for creative development.


What is your understanding of the iterative cyclic web model illustrated in the introduction to ‘Smith, H. & Dean, R. (2009) Practice-led Research, Research-led Practice in the Creative Arts’?
My understanding of the iterative cyclic web model is one of connectivity; that all branches of creative research have the potential to interconnect and in some instances overlap. The illustration demonstrates a rhizomatic structure offering the researcher the option to enter and exit the process at any point in the cycle and to follow a preconceived path or deviate along an unplanned, unexpected route. Thus suggesting repetition and subsequent development are key components in its successful application. The diagram also suggests that an interdisciplinary and/or collaborative approach to research would further enhance or uphold the diversity of the iterative premise.


How is a given methodology relevant to your own research proposal? One methodology or more methodologies? Would you use multiple methodologies in your research? Why?
My approach to my current research topic facilitates the application of a number of both positivistic and phenomenological methodologies. By applying a mixed Methodology I am able to synthesize a range of data, remain more subjective and validate information using a much broader perspective than if approached singularly. Surveys, experimental studies, case studies, and self-reflexive action research are all contributory to forming a cohesive creative solution in support of my research topic. The use of surveys will be paramount in assessing a potential target market and that market’s perceptions, prejudices and opinions surrounding my topic. I also do not discount the possibility of deviating towards other methodologies and in applying an iterative and cyclic approach this may well encourage exploration of further methodological strategies.

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WHAT IS YOUR METHODOLOGY?

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